Customer service is extremely important in the logistics world because of the highly synchronized and detailed planning and execution that is required when operating on a global scale.  Multiple factors are critical in delivering high levels of customer service and they include high rates of order fulfillment, speed and frequency of delivery, inventory visibility, on-time delivery, condition of product on delivery, and accurate documentation on PO’s and bill of ladings. It is a multi-faceted concept of gaining and maintaining differentiation in the market-place. The customer service must meet the needs of different customers. ‘Perfect order’ should form the basis for measuring service performance and to develop new service standards. Logistics management plays a vital role in enhancing the customer lifetime value by increasing customer satisfaction and enhanced customer retention. In any business, especially in the transportation business, good customer service is a top priority. This is because customer satisfaction helps the business survive and grow simultaneously. In any sort of logistics operation, providing good customer service for example, monitoring shipments periodically from the warehouse until destination and notifying customers if their orders are facing delay for any circumstances will elevate customer satisfaction. Monitoring deliveries at every point and communicating with respective personnel in need and sending notifications to the customer to brief them regarding the issue and arranging adjustments increases the customer’s loyalty and thus sets the business in a unique position compared to other competitors in the market.